Malcolm Ross is the Strategic Marketing Director for Eavor, working from Houston, Texas. His responsibilities lie in helping to develop and execute the strategic marketing plan centered on strategic partners, companies, and countries. He has been in that role for 1 year, but for 3 years prior, he was a member of the external strategic advisory board. Malcolm holds a PhD in geology from Rice University and has faculty positions at Rice University and the University of Texas, where he teaches an introductory geothermal energy course. He spent 14 years at Shell in the Research Lab, first in upstream exploration research, then in the Gamechanger Innovation team, ending as the Subject Matter Expert for Geothermal Energy in the New Energies team. During his innovation time at Shell, he learned how to identify the companies with the unique characteristics to become “Black Swan Companies”; Eavor was one of the companies he identified.