Jay Shah is an experienced growth strategist with demonstrated experience across digital marketing, pricing, product innovation, and P&L management. Jay is currently Principal, Energy Marketing and Innovation Programs at Amazon Web Services (AWS). Prior this role, he was the Head of Commercial and Marketing at Direct Energy responsible for product, marketing, digital, and pricing for all brands across North America. Jay has over 20 years of leadership and experience across the biotechnology, consumer goods, energy, and technology industries. He has previously held roles in management consulting, corporate strategy, GM, commercial/P&L management, and M&A